Networks, crowds, and markets reasoning about a highly connected world

Author
Easley, David.
Title
Networks, crowds, and markets [electronic resource] : reasoning about a highly connected world / David Easley, Jon Kleinberg.
Format
Book
Online Resource
Published
Cambridge ; New York : Cambridge University Press, c2010.
Description
1 online resource (xv, 727 p.) : ill., map
URL
[Columbus, IUPUI] http://site.ebrary.com/lib/iupui/docDetail.action?docID=10406702 (Available on campus and off-campus with authorized logon)
Other contributors
Kleinberg, Jon.
Notes
Title from PDF t.p. (viewed April 5, 2011).
Includes bibliographical references and index.
Contents
Overview -- Graph theory and social networks. Graphs -- Strong and weak ties -- Networks in their surrounding contexts -- Positive and negative relationships -- Game theory. Games -- Evolutionary game theory -- Modeling network traffic using game theory -- Auctions -- Markets and strategic interaction in networks. Matching markets -- Network models of markets with intermediaries -- Bargaining and power in networks -- Information networks and the World Wide Web. The structure of the Web -- Link analysis and Web search -- Sponsored search markets -- Network dynamics : population models. Information cascades -- Network effects -- Power laws and rich-get-richer phenomena -- Network dynamics : structural models. Cascading behavior in networks -- The small-world phenomenon -- Epidemics -- Institutions and aggregate behavior. Markets and information -- Voting -- Property.
Summary
"Over the past decade there has been a growing public fascination with the complex connectedness of modern society. This connectedness is found in many incarnations: in the rapid growth of the Internet, in the ease with which global communication takes place, and in the ability of news and information as well as epidemics and financial crises to spread with surprising speed and intensity. These are phenomena that involve networks, incentives, and the aggregate behavior of groups of people; they are based on the links that connect us and the ways in which our decisions can have subtle consequences for others. This introductory undergraduate textbook takes an interdisciplinary look at economics, sociology, computing and information science, and applied mathematics to understand networks and behavior. It describes the emerging field of study that is growing at the interface of these areas, addressing fundamental questions about how the social, economic, and technological worlds are connected"--Provided by publisher.
Subject headings
Telecommunication--Social aspects.
Information society.
Social Science.
Genre heading
Electronic books.
ISBN
9780511775239
0511775237
9780511774171
0511774176
9780521195331
0521195330

Holdings

Library
Columbus - University Library of Columbus
Call Number
Location
World Wide Web
Library
Indpls - IUPUI University Library
Call Number
Location
World Wide Web